If your team maintains multiple spreadsheets that all need to be manually kept in sync, or if a single process depends on one person remembering every step, that's usually the first sign.
The warning signs
Why generic tools stop scaling
Off-the-shelf tools are built for the average use case. As your process gets more specific, you spend more time working around the tool than using it.
Starting small
Custom software doesn't have to mean a massive rebuild. Most of our engagements start with automating a single high-friction workflow first.
